Press Release
ESBJERG - November 21, 2025
Cloud Factory has been officially recognized as 1 of only 35 partners in the world to earn Microsoft’s newly introduced Support Services Designation, announced live at Microsoft Ignite 2025 in San Francisco.
This designation is part of Microsoft’s broader Frontier Transformation initiative. A framework focused on enriching employee experiences, reinventing customer engagement, reshaping business processes, and accelerating innovation across the cloud and AI ecosystem.
Earning this badge places Cloud Factory among a select group of partners validated to support the future of Microsoft Cloud in a world defined by AI, security, compliance, and rapid digital change.
- For MSPs, Microsoft Cloud is mission-critical. When something breaks, every minute counts. Being one of just 35 partners globally with this designation puts us in an extremely exclusive group and underlines the way we support partners across Microsoft 365, Azure, and security, says Jacob Schaumann Schmidt, CEO at Cloud Factory.
Announced at Microsoft Ignite. Reinforcing Microsoft’s New Support Era.
Microsoft Ignite is where the company unveils its direction for the next decade, including the shift from legacy support models (ASfP/PSfP) toward the upcoming Unified for Partner program.
Cloud Factory’s new designation confirms that its support capabilities align with Microsoft’s highest standards across incident response, escalation workflows, and customer success management.
- Having this recognition announced at Ignite underlines how central support is to the Microsoft Cloud story. As cloud services continue to evolve, especially within AI, security, and compliance offerings, MSPs require a distributor who can guide them through new changes and challenges, supporting them in their core mission of delivering on the needs of their customers, says Michael Haagen Jensen, COO at Cloud Factory.
What the designation delivers for MSPs
Cloud Factory’s Support Services Designation enhances the support MSPs rely on every day:
- Stronger escalation paths directly into Microsoft engineering for critical incidents
- Enhanced support quality with faster, more reliable resolutions
- Microsoft-validated support processes, built to reduce customer churn and improve incident deflection
- Self-serve enablement capabilities, knowledge access, and tooling aligned with Microsoft’s future Unified ecosystem
- MSPs shouldn’t have to fight through tickets and multiple portals when their customer is down. Our support teams have worked hard to deliver a knowledgeable, streamlined, and local language support experience through our portal or by phone. This designation confirms that Microsoft trusts our way of handling those situations, says Michael Haagen Jensen, COO at Cloud Factory.
Strengthening Cloud Factory’s European growth strategy
The designation directly supports Cloud Factory’s strategy to become Europe’s most partner-friendly cloud distributor, combining a modern platform, automated billing, AI-driven tools, and strong local support in every market.
Cloud Factory now serves more than 800 MSPs across Europe with Microsoft, Adobe, and other leading cloud solutions through its Partner Portal.
- Everything we build—our platform, our billing automation, and now this Microsoft designation—is about giving MSPs the tools to grow faster, with less time spent chasing support. This recognition is another milestone in making Cloud Factory the most advanced, AI-ready cloud distributor in Europe, says Jacob Schaumann Schmidt, CEO at Cloud Factory.
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