PRESS RELEASE
Founder Jacob V. Schaumann Schmidt moves to the role of Chief Product Officer to focus on the partner platform. The change takes effect July 1, after Cloud Factory’s biggest year yet.
ESBJERG, DENMARK - JUNE 12, 2026
Cloud Factory is on track to close its strongest financial year to date on June 30. Revenue is on track to pass €100 million, a new record, up 65% year over year.
Cloud Factory opened two new markets, Germany and Finland, and kept building the platform where partners buy, sell, and manage cloud for their customers. More than 1,000 MSP partners across six countries now run their cloud business on it, with a 4.9 out of 5 satisfaction score.
The plan for next year is simple: Keep up the pace.
The steep growth now meets a bigger shift. In the space of a year, AI went from pilot projects to the thing every MSP’s customers are asking for. The partners who move early will win the next decade. To scale into that world, Cloud Factory is putting an operator in the Chief Executive seat.
Michael H. Jensen becomes the CEO on July 1. He joined as Chief Operating Officer in September 2025 and has run the day to day alongside the founder since.
"To me, this isn’t a new direction. It’s the same job, scaled up,” said Michael H. Jensen. “Since I joined, the focus has been simple. Help our partners win and build the partner platform that lets them. We grew fast this year. We won’t slow down. AI is changing what MSPs can sell, and how fast. My job is to make sure Cloud Factory is the reason our partners get there first."
Founder Jacob V. Schaumann Schmidt moves to the role of Chief Product Officer and takes full ownership of the partner platform. Jacob founded Cloud Factory in 2013 to fix how MSPs buy, sell, and manage cloud.
Now Jacob Schmidt goes back to what he began with. The partner-only platform that automates licensing, billing, and migrations, with 24/7 support that answers in seconds. It’s the product partners use every day. And the one that has to stay ahead as AI reshapes the market.
“I founded this company to take the pain out of cloud distribution. That work is far from done,” said Jacob Schaumann Schmidt. “Handing the CEO role to Michael lets me put my time where I’m most useful. On the partner platform. He's been running the business with me, and our partners are in good hands. Mine will be on the platform for our partners.”
Both will be on stage at The Partner Day 2026 on September 3.
See you there.
Media contact
Jacob Schaumann Schmidt, javs@cloudfactorygroup.com
Michael H. Jensen, mihj@cloudfactorygroup.com
The Standard
To all wondering what makes us different
Cloud Factory is a European distributor of Microsoft, Adobe, and other leading cloud brands.
We help MSPs run their cloud business with fewer headaches. Our partner-only platform automates licensing, billing, and migrations. Our 24/7 support answers in seconds.
Forget standard. Choose The Standard.