Tired of standard cloud distribution? Choose The Standard!

800+ MSPs across Europe already switched. Here's what they found on the other side.

The standard

Most MSPs are stuck with outdated distribution. We built something different.

Today's cloudplexity is real. Platforms that require three windows just to place an order. Billing data that never adds up. Support that puts you on hold and forgets your name.

The Standard is our promise: a genuine value-adding partnership where your growth, your needs, and your success dictate how we work.

  • Outdated portals force you to jump between platforms just to manage licenses.
  • Mysterious billing data makes sending correct invoices a monthly nightmare.
  • Maze-like support means finding the right person takes longer than the actual fix.

Partner benefits

Everything you need. Nothing you don't.

100% partner. That's the philosophy. No upfront costs, no hidden fees, no commitment. Here's what you actually get.

Extravagantly efficient

Cloud management

Our Partner Portal is a hilariously logical approach to ordering, selling, and managing cloud services. Set up a new customer in under five minutes.

Inexplicably simple

Invoicing and billing

Automated billing that connects directly to your ERP. Every subscription change tracked, every invoice correct. No manual work at month-end.

Daringly helpful

Commercial support

Campaign funding, licensing consulting, co-selling, white-label content, and more. We grow with you. Not just beside you.

Cheekily loyal

Only for MSPs

We don't sell directly to end customers. Your relationship with your customers stays yours. Every decision we make puts your interests first.

Unwaveringly flexible

Contract terms

No commitment. No upfront costs. No starting fees. Scale up or down — we keep it simple. Start today and adjust as your business moves.

Intimately expert

24/7 tech support

Real experts who translate cloud into plain language. 13-second average response time. 24/7 for urgent issues. 8 AM to 4 PM for everything else.

Automated billing

First working day of the month. Billing done. Perfectly accurate.

No lost revenue. No manual overrides. No spreadsheet fixes. Just billing that works.

  • Tracks every subscription change
    Additions, cancellations, upgrades, downgrades. All tracked automatically across Microsoft, Acronis, Keepit, and more.
  • Scales without limits
    From 500 to 50,000 monthly invoices. No caps on users, transactions, or companies.
  • Dynamic pricing editor
    Set margins, custom pricing, and rebates per customer. One source of truth. No manual overrides.
  • Billing API & CSV fallback
    Full API for custom integrations. CSV for legacy ERP. Your system, your rules.

ERP integrations included

  • Dynamics 365 BC
  • VISMA | e-conomic
  • Fortnox
  • Exact
  • Tripletex
  • Uniconta
  • Dinero
  • Billy
  • Odoo
  • 24SevenOffice
  • Fiken
  • Unimicro

The platform

One place. Every license. Every vendor.

Not a marketplace maze. A fast, clean cloud management platform built for MSPs who manage hundreds of customers.

Save work time

Order, sell, and manage cloud services in one place. No bouncing between browser windows or vendor portals.

Improve earnings

See exactly what each customer spends and what each service earns. Bundle additional services to grow margins.

Automate Microsoft renewals

Select billing cycles. Let Microsoft Robot handle the rest. Subscriptions renew themselves at expiry.

Full billing integration

Connect directly to your ERP. Automatically consolidate all customer licenses into one correct invoice.

White-label portal

Let your customers order and manage their own Microsoft licenses. Your brand. Our engine

Free for our partners

No platform fee. No setup cost. The platform is part of the partnership, not an add-on.

What MSPs say

It's hard to explain how we're different. Luckily, our partners can.

My experience with Cloud Factory’s support is that it is very quickly to deal with.

Martin, Datakraft

We genuinely feel that Cloud Factory wants the best for us and supports us as much as possible on the journey we’re on.

Mathias, Commitments

The attention we get is something we truly value. It's not something you find everywhere.

Erik, Arribatec Group

24/7 tech support

Support that knows your business. Not just your ticket number.

No hold music. No ticket queues. Real cloudheads who speak plain English and understand how MSPs work.

  • 13-second average first response, measured and reported
  • 24/7 for urgent issues. 8 AM to 4 PM for everything else.
  • One number. One email. No routing around departments.
  • Local language support across all six European markets
  • File cases on your behalf via our Microsoft Premier Support Agreement
  • License queries, GDAP management, NCE transitions, incentives, customer transfers

Cloud Factory is 1 of only 35 partners worldwide to hold Microsoft's Support Services Designation.

  • →Stronger escalation paths directly into Microsoft engineering for critical incidents
  • →Enhanced support quality with faster, more reliable resolutions
  • →Microsoft-validated support processes that reduce customer churn and improve incident deflection
  • →Self-serve enablement and tooling aligned with Microsoft's Unified ecosystem

FAQs

Is it free to join Cloud Factory?

Yes. There is no cost to become a partner, nor is there any charge to remain a partner and use our services and platform. You only pay for the Microsoft licenses you sell to your customers.

How do I switch?

The process is actually quite simple, and our onboarding team helps with most of it. For example, we assist in transferring your licenses from another distributor.

Is there any downtime during the switch?

All Microsoft licenses seamlessly transfer to us from your current distributor without any downtime. Therefore, your customers will not notice any disruption during the switch.

What can I transfer?

You can transfer all Microsoft cloud solutions, such as Office 365, Dynamics, Power BI, and Azure. We ensure your licenses expire with your current distributor and remove auto-renew, so you avoid double payment.

How do I bill my customers?

Automate your billing. Set it up once, and enjoy the ease of invoicing all your customer's cloud licenses – automatically and consolidated. Our automated billing integrates directly to multiple ERP systems.

How fast is the support?

We always answer the phone—and quickly. The average wait time for our support is only 13 seconds.